TikTok LIVE Profit Estimator
Going live to sell? Forecast orders, revenue and net profit from your expected viewers and conversion rate.
How it works
Orders = Viewers × Conversion rate. Profit = Orders × (AOV − COGS − Fees%).
TikTok LIVE conversion rates of 1-3% are typical; top hosts do much better. This is a planning estimate — actual results depend on your product, presentation and audience. Track your real conversion after each session and update the inputs.
Frequently asked questions
What is a good conversion rate for TikTok LIVE?
Most sellers see 1-3%. Engaging hosts with strong offers can exceed 5%. Start conservative and adjust with your real data.
Should I include giveaway costs?
Yes — add the cost of giveaway units to your product cost, or run the numbers with a lower effective AOV.
Do affiliate rates apply to LIVE sales?
If a creator hosts the LIVE, their agreed commission applies to every sale. Enter it above.
Know your numbers before you list
Free tools for TikTok Shop sellers — US, UK and EU.