Target Profit Price Calculator
Start from the profit you want per sale — the calculator works backwards to the exact selling price you need.
How it works
Required price = (COGS + Other costs + Target profit) ÷ (1 − Commission% − Affiliate%).
Because TikTok commission and affiliate payouts are percentages of the selling price, they grow as the price grows — so you cannot just add them on top. This formula solves for the price that leaves exactly your target profit. Example: $12 COGS, $5 target profit, 8% commission and 10% affiliate → $20.73 price.
Frequently asked questions
Why can't I just add the fees on top?
Because commission and affiliate are percentages of the final price. A higher price means higher fees, so the math has to solve for the price in one step — which is what this tool does.
What if the required price looks too high?
Then the product economics don't work at that profit target. Lower your COGS, negotiate affiliate rates down, or accept a smaller per-unit profit with higher volume.
Does this include VAT?
Enter your costs as they apply to your price. For UK/EU VAT-inclusive pricing, use the VAT calculator first, then enter the ex-VAT price here.
Know your numbers before you list
Free tools for TikTok Shop sellers — US, UK and EU.