Marketplace Fee Comparison
Same product, four marketplaces — see exactly how much more (or less) you keep on each one.
Simplified headline rates for comparison. Amazon: 15% referral (most categories). eBay: 13.25% final value fee. Shopify: 2.9% + $0.30 (plus monthly plan, not included). TikTok Shop: your selected rate.
How it works
Same price and COGS — only the fee structure changes.
TikTok Shop usually wins on headline fees, but remember the full picture: Amazon and eBay bring built-in buyer traffic, while TikTok Shop often needs creator affiliates (10-30%) and ad spend. Add those in the main profit calculator for a true comparison.
Frequently asked questions
Is TikTok Shop really cheaper than Amazon?
On headline referral fees, yes — 6-8% vs Amazon's 15% in most categories. But Amazon FBA fees and TikTok affiliate/ad costs can flip the math.
Why is eBay's fee 13.25%?
eBay charges 13.25% final value fee on most categories (up to $7,500 per item), plus $0.30 per order in managed payments.
What does Shopify really cost?
2.9% + $0.30 per online transaction, plus a monthly plan starting around $39. Great at scale, expensive for low volume.
Know your numbers before you list
Free tools for TikTok Shop sellers — US, UK and EU.