VAT Calculator
UK and EU TikTok Shop prices include VAT — but your real revenue doesn't. Convert either way in one click.
How it works
Ex-VAT = Incl-VAT ÷ (1 + VAT%). Incl-VAT = Ex-VAT × (1 + VAT%).
On TikTok Shop UK/EU, the customer pays the VAT-inclusive price and TikTok's commission is calculated on it — but the VAT portion is never yours. Always run profit math on the ex-VAT price. The main profit calculator handles this automatically when you tick "My selling price includes VAT".
Frequently asked questions
Why does VAT matter for my profit?
Because commission is charged on the VAT-inclusive price while your real revenue is the ex-VAT price. On a £29.99 UK sale, £5.00 is VAT you never keep.
Which VAT rate should I use?
The rate of the country you sell in: UK 20%, Germany 19%, France 20%, Italy 22%, Spain and Netherlands 21%.
Is TikTok commission charged before or after VAT?
On the VAT-inclusive customer price. That is why high-VAT countries feel more expensive than the headline rate suggests.
Know your numbers before you list
Free tools for TikTok Shop sellers — US, UK and EU.